At the exact moment that rare beans are becoming all the rage, all beans are becoming rarer. The price of a cup of coffee—whether it be a $6 pour-over, a $2.50 dark roast at Starbucks, or a $1.50 mug of diner swill—is being driven up by a complex combination of weather events, pest and fungus outbreaks, speculation on commodities exchanges, an unstable labor market in the developing world, and an unprecedented thirst for good coffee among a growing global middle class. The problem, in simple economic terms, is that supply has gone down and demand has gone up.
“We’re going back to where coffee began,” Giuliano says, “as an exotic, beloved culinary experience.”
Article by: ZAK STONE
Editor, The Daily GOOD
Illustration by: DAN MATUTINA
Designer & Illustrator